By addressing the persistent racial inequities, the industry could reap an additional $10 billion in annual revenues-about 7 percent more than the assessed baseline of $148 billion.
Our findings, which build on and corroborate McKinsey’s recent research on the Black experience in corporate America, include the following: We hope that focusing on the experiences of those who face so many barriers will help spur solutions to improve the inclusivity of the industry for all underrepresented groups. We collaborated in this research with the BlackLight Collective, a coalition of Black leaders, artists, and executives who work in varied capacities across the film and TV industry. We also conducted anonymous interviews with dozens of film and TV professionals, writers, directors, producers, agents, actors, and executives, enabling them to speak openly about the system-level obstacles and routine indignities they encounter (see sidebar “About the research”). To shed light on the scale of the racial disparities and the potential economic opportunity in addressing them, we analyzed data and reviewed multiple research reports on thousands of films and TV shows. We wanted to understand the lived experience of Black professionals along the end-to-end journey of content production and distribution, from applying for an entry-level position or pitching new ideas to shooting on location and distributing a finished product. We examined in detail the racial complexities and challenges of this dynamic workplace, analyzing the entire film and TV ecosystem-including studios, networks, production and streaming companies, and distributors-through the lens of the individuals who must navigate it: on-screen talent, as well as off-screen writers, producers, directors, executives, agents, crew members, and beyond. But those numbers alone, as important as they are, tell only one part of the story. Data on the levels of diversity and representation on-screen have been available for several years. While a certain amount of progress has been made with on-screen talent in recent years, and although several entertainment companies are starting to make strides toward diversity and inclusion, our new analysis shows that inequity persists and is deeply entrenched across the film and TV ecosystem.
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